If you’re thinking about running Google Ads, you should prepare your website for the extra traffic that the campaigns would bring. This might help your Google Ads Campaign get off to a good start. Here are ten ideas to get you started:
Set a goal for your website.
You should keep that aim in mind when developing your website, just like you would for your Google Ads campaign. This objective will assist you in completing the tasks listed below.
Include a clear call to action on your home page.
Your Call To Action, or CTA, should be easy to find on the front page of your website. A call to action is a statement or link on a website that encourages visitors to do something. It is often positioned above the fold, where users can readily view it.
Ensure that your landing pages have a call to action or a contact form.
Just as your main page should have a clear CTA, so should your landing pages/service pages. Contact forms may also be used as CTAs on landing pages.
Create Landing Pages For Your Ads
All of your Google Advertising ads must be directed to a page on your website. The page should be as pertinent to your advertisements as feasible.
Create A Google Analytics Account
Google Analytics is a free tool that we strongly advise you to install on your website. When linked to Google Ads, it allows you to track a variety of statistics to help you optimize both your website and your Google Ads campaigns.
Have Google Tag Manager installed.
Google Tag Manager is a free tool that you can use in conjunction with Google Analytics and Google Ads to set up conversion monitoring and measure the performance of your Google Ads campaigns.
Connect Your Phone Numbers and Email Addresses for Tracking
One of the key things you may measure as part of preparing to track conversions for your Google Ads campaigns is phone clicks and email clicks. Essentially, tracking every time someone clicks on your website’s phone number and every time someone clicks on your email address. Phone numbers are associated with a “tel:” link, which is accessible when you highlight the phone number in the lower left corner of your browser. Email addresses are connected via “mailto:” links, which may also be found in the lower left corner of your browser window.
Make your contact information easily accessible.
Don’t keep your contact details hidden! The last thing you want is a disgruntled consumer who leaves your website because they can’t figure out how to reach you. Keep all of your contact information on one page that is immediately accessible from your website’s header.
Ensure that your website is mobile friendly.
If your website isn’t already mobile-friendly, you should make it one of your top priorities. Almost half of Google searches are done on mobile devices, so if your site isn’t optimized for mobile devices, you could be losing customers who arrive on your site and are unable to navigate it or find it extremely difficult to navigate.
have quick page loads.
How fast does your site load? Hopefully, the response will be quick. Customers may abandon your website if it takes too long to load. Nobody wants to wait for a website to load; they expect it to be quick. You can check your page load times using Google Analytics’ various reports.
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