Search Advertisng with market volume of RM435 Mil in 2016
Digital Advertising Malaysia
RM
1.37
B
Digital Ads Spending 2016
34.6
%
FMCG & Packaged Goods
>
5.1
Hrs
Malaysian on Internet Daily
>
47
%
Access Internet on Mobile
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Between November and December 2015, the KFC team created 100 15-second video ads featuring a talking burger puppet dispensing cheesy pickup lines. Each week, the team released 25 new micro-videos …
Savvy digital advertisers in APAC are bridging the gap between performance/direct response marketing and branding campaigns. Now that metrics can be tracked across all channels, online players like Expedia.com are …
Singapore’s Resorts World Sentosa wanted to take its search campaigns to the next level. So it turned to DoubleClick Search and Smart Bidding. DoubleClick proved to be a massive time …