Google Shopping Ads Malaysia - Ericanfly

Google Shopping Ads

Google Shopping Ads Agency Malaysia | Google Shopping Ads Setup & Manage KL

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"Find the shoppers who are looking for you? Google Shopping has the technology to help you find the right customer for your business. Google Shopping deliver content to the right shoppers at the right time across multiple devices. Reach your shoppers across the web!"

What is Google Shopping Campaigns & Shopping Ads?

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

To get started, you'll send Google your product data with Merchant Center and create a campaign in Google Ads. Then Google will use your campaign to create ads on Google and around the web where potential customers can see what you're selling.

Google call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more.

These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

What are the Benefits of Google Shopping Ads?

  • Better qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.For example, when Sally does a Google search for "fish bowl," she might see Shopping ads from merchants selling fish bowls. She can tell which fish bowl fits her taste just by looking at the picture. She can also quickly see whether the fish bowl fits her budget by looking at the price. This means that by the time Sally clicks on the ad, she has a good sense of the product and its cost, which puts her further down the purchasing funnel compared to the average web user.
  • Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. Browse your product inventory directly in Google Ads and create product groups for the items you want to bid on.
  • Broader presence: More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
  • Powerful reporting and competitive data: See how your products are performing at any level of granularity you want. For example, you can see how many clicks a particular brand of high-heeled shoes got just by filtering your products view -- no new product groups needed. Use benchmarking data to get insights into your competitive landscape. Identify growth opportunities with impression share data and the Bid Simulator tool.

Where Google Shopping Ads Appear?

  • The Shopping tab on Google Search (in select countries)
  • Google Search, next to search results (separate from text ads) and Google Images
  • Google Search Partner websites (if your campaign is set to include search partners)
  • The Google Display Network, which includes YouTube, Gmail, and Google Discover

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