"Broadcast your story. Video ads are shown only to the people that you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren't interested in your business. Youtube ads come with In-stream Ad, Video Discovery Ad and Bumpers Ad (6 second)"
What is Google YouTube Video Ads?
Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
What are the types of Google YouTube Video Ads?
Available video ad formats include skippable in-stream ads, non-skippable in-stream ads, video discovery ads, outstream ads, and bumper ads.
- Skippable in-stream ads play before, during, or after other videos. After this type of ad plays for 5 seconds, the viewer is given the option to skip it.
- Non-skippable in-stream ads are designed to allow you to reach customers with your entire message and are 15 seconds or less.
- Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
- Outstream ads show on partner sites. These ads are only available on mobile and tablet and are designed to help make it easier for users to tap to play your video. Outstream ads can help increase brand awareness by extending your reach beyond YouTube.
- Bumper ads are a short video ad format, designed to allow you reach customers broadly and increase awareness of your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.
- Masthead ads help you drive awareness for a new product or service or reach a massive audience in a short period of time.
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