What Exactly Are Google Ads?
First and foremost, we will define Google Ads for you. Google Ads is a pay-per-click advertising network where you must pay for each click or impression on your ad.
Is it a successful method, given that millions of people use Google every day? As a result, the likelihood of your advertisement being noticed by a potential consumer is quite high.
It also allows advertisers to build and exchange adverts to ensure they are appropriate for their target demographic. This is possible for both mobile and desktop users.
It is an excellent approach for businesses to convey their message in a style that represents their brand.
How does Google Ads function?
Why are Google Ads so efficient in increasing visitors to your website? Here are some numbers that may be of interest to you.
Every day, about 240 million people visit Google. Over 3 billion interactions, with a 700% return on investment. These are staggering figures.
How do they work? Please allow us to explain. If you want your ads to appear on Google, you must choose one of three campaign types:
- Search
- Video
- Display
We will now go through each one in depth so that you have a better understanding.
1.Search Ads
Search advertising is what you see on Google result pages. Consider the following example. If you search for “medical card,” you will get advertisements from the following companies:
As a result, potential buyers will often pick the first or second option since they appear higher in the results. People will see this as a sign of dependability.
Aside from that, if you want Google Ads in Malaysia, you have another option for search ads. It’s known as responsive search ads.
This enables you to display multiple versions of headlines and ad copy to the world. It will test the variation that generates the most clicks and is appropriate for your target audience.
This will enable you to select the best choice for your business.
2.Video ads
YouTube has video advertisements. The advertisements might appear before, during, or after YouTube videos.
The terms you choose to display will appear on the screen and can assist draw consumers’ attention. It will create a lasting impression on potential clients.
As a result, after watching the video, they may visit your website.
3.Display Ads
Google has a group called the Google Display Network. It is the network of companies’ and audiences’ websites that use Google Ads.
Because of the large number of visitors every day, it provides several advantages, as website owners may be paid per click or impression on adverts.
It can help those who are advertising get their message across to their target audience.
This is typically done by those who are running shopping campaigns or sales, both of which are critical in locating customers.
Three Good Reasons to Use Google Ads
High Chance of Finding Customers
As previously said, Google has a large number of users every day. This will make it easier to attract new consumers and get visibility for your business.
Because of the large number of users, it may also help you expand worldwide.
Generate Income
Google Ads in Malaysia can also enable you to earn money. According to Google data, it can help you make eight times the amount you spend on Google Ads.
This will allow you to market your business while also earning some extra money.
Maintain Your Competitive Advantage
Because of its numerous advantages, Google Ads is increasingly being used by businesses. As a result, it is critical that you do not fall behind.
Choosing to use Google Ads can mean the difference between having a competitive advantage and not.
In Malaysia, how much do you pay for Google Ads?
The nicest part about Google advertising is the low cost. There is no minimum spend and no obligation on your behalf.
You get to choose how much money you wish to spend. However, the larger your investment, the more likely your adverts will appear in the top search results.
When you first start, Google will recommend a budget based on similar businesses to give you an idea of what to do.
Many businesses in America spend $9000 to $10,000 per month on marketing. However, this does not have to be the case for you because you can spend whatever amount you want.
How Do You Set Up Google Ads?
Setting up Google is a simple procedure. To begin, you must go to the Google Ads website and create a profile for your business.
Simply follow all of the instructions from there. Setting up Google Ads should take no more than 10 minutes.
There are some additional steps you can take to get the most out of your advertisements. Here are a few examples:
- Insert UTM Codes
Urchin Tracking Module (UTM) codes are used by Google to track activities that occur with a certain link.
The codes will assist you in identifying the most profitable and successful areas of your advertisements.
- Tracking Conversions
This allows you to determine how many clients you have obtained using Google Ads. This can help you track the success of your advertisements and determine whether they are worthwhile.
- Analytics by Google
Google Analytics allows you to measure traffic, conversions, objectives, and any other specific information. This will assist you in keeping track of information pertaining to your advertisements.
- Using a Digital Marketing Company
To get the most out of your advertisements, consider using a digital marketing agency like Bomstart. It will also assist you in learning more if you are new to this industry.
Here are some of the reasons why you should employ us to assist you sell your services in Malaysia using Google Ads.
- Extensive Keyword Research
We guarantee that you appear for the correct searches by conducting extensive keyword research before and continuously monitoring the effectiveness of your campaign throughout.
- Creating High-Converting Ads
We create the most effective advertisements to turn searchers into consumers. To obtain the maximum conversion rates possible, we generate many ad versions.
- Optimization of Landing Pages
We design a landing page on your website just for people who have clicked through from your Google Ads.
- Split Testing
We created comparisons to measure the efficiency of various advertisements. This will enable us to identify higher performing advertisements that create results.
- Monthly Report
We offer you a full report on what was completed and the strategy for the next month. You will also receive recommendations and guidance on how to enhance ad performance.
Finally, using Google Ads in Malaysia to promote your services or products is an excellent way to increase customer acquisition.
It has several advantages that might help you produce more revenue than ever before.
FREE Google Ads Consultation: