What exactly are Google Display Ads?
Google Display advertising, often known as display advertisements, is an ad campaign platform that places your advertisement on websites throughout the world. These websites would have a slot or a designated location on their website for Google adverts to show.
Your internet display advertising can appear on literally millions of websites. Google encourages websites to include Google advertisements by allowing them to monetise themselves and earn money every time a visitor clicks on a display ad on their landing page or any other page.
There are now five different categories of Google advertisements. Search Ads is one of the most popular, while Display Ads is another. Search ads, as the name implies, appear when users of Google search for a related term on that search engine. It will be an advertisement that appears in the search results.
Google Display ads, on the other hand, appear on websites that users visit. The primary distinction between Search Ads and Display Ads is that Search Ads are ‘pull’ ads, whereas Display Ads are ‘push’ ads.
This simply means that Search ads attract Google users who are actively searching for that product or service. Google Display ads, on the other hand, are ‘push’ ads because they are targeted at a specific demographic and placed on websites where that demographic is most likely to visit.
Targeting is the process by which marketers will be able to narrow the audience that their ads will reach by using the online options provided by Google. Google offers a variety of targeting options, including website-based targeting and user-based targeting.
Understanding display advertising entails comprehending the concept of targeting. The process of targeted display advertising includes several steps:
Establishing Your Target Demographic
This phase entails establishing who your target market is. For example, if you offer maternity goods, your target market would be pregnant moms. Expanding on that, you should identify women of child-bearing age as your target market.
Choosing the Right Keywords and Topics
Once you’ve identified your target market, it’s time to choose keywords and themes relating to your services or goods. The Google ad network will then match your ad with sites that contain the topic and keywords you specified.
Organising Website Placements
Set the specifications for the websites on which you want your adverts to display. Google provides this capability to help you limit down the sites where your display advertising will show.
Identify Visitors Based on Their Interests
Choose sites that correspond to a specific topic of interest for your ads. Many websites have interest tags that can be used to accomplish this.
Remarketing and retargeting
In a marketing approach known as brand amplification, Google display advertisements offer a feature called retargeting that allows you to target visitors who have previously visited your site.
Rephrasing and Modification
Google includes a control feature that allows you to change the parameters around your display ad based on performance and feedback.
Why Should You Use Google Display Ads?
Google display advertisements and display campaigns provide several advantages to marketers and company owners. They’re simple to use and inexpensive, and you have a lot of control over them.
You may, for example, choose where and how long they run. You can also control who sees them. Before we get into the pros and cons of Google Display Ads, let’s look at how they differ from Search Ads.
The advantage and disadvantage of Using Display Ads
Advantages:
- Increased Brand Awareness
Display Ads are an excellent approach for businesses to expand their brand exposure beyond their social media accounts and websites. Advertising on other websites with traffic will greatly broaden the target audience.
- Results are simple to track.
Analytics are provided by Google advertising services at the back end of their display adverts. This means you’ll be able to monitor the amount of clicks and interactions on your adverts. You’ll also see the demographics and locations of users who click on your ads, which will help you improve them in the future.
- Available on a variety of platforms.
Although display ads are most commonly found on websites, they can also be found on social media accounts and apps. This means you can broaden your reach even more for higher conversion rates.
Disadvantages:
- A source of distraction or annoyance
Certain display advertisements are meant to hide information in an intrusive manner, which may cause visitors to be put off by your ad rather than intrigued by it.
- The click-through rate is low.
Display advertising has lower click-through rates since they are not searched for and rely on the interest and attention of site visitors. Targeting must be done correctly in order to improve ad interaction.
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