Now that you’ve made the wiser decision to engage an advertising professional, let’s speak about what you should know before embarking on this journey of google ads guide recruiting. Some of the important questions you will be asked include:
Do You Require the Services of a Freelancer or an Agency?
The answer to this question is mostly determined by your company’s size, industry, spending power, and goals. A PPC freelancer would be a more cost-effective alternative to doing it yourself.
Some Google Adwords professionals have additional abilities that might help your business. However, availability and talent might be a problem. Agencies, on the other hand, depend on their pooled experience but charge appropriately. So, before making this decision, examine your possibilities.
Should You Be Concerned About Certification?
Google Ads certification programmes are divided into six categories: Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps, and Google Ads Measurements. Once authorised, the individual’s expertise and competency in Google AdWords is demonstrated.
And this accreditation might be the dividing line between true Google AdWords experts and those looking to make a fast profit. That’s not to say that those without the certification are bogus Google advertising consultants, but it does lend credibility to someone claiming to be an “expert.”
What types of campaigns would you like to run?
- Search ads
- Display ads
- Shopping ads
- Video ads
- App ads
As previously stated, Google ads specialists have specific areas of expertise in various aspects of Google advertisements administration. In this context, it would be beneficial to have more clarity on what you want so that you can better match it with the skills available.
For example, you may conduct a marketing audit to clean up your act. Alternatively, you may be looking for turnkey solutions for active campaign ad management. Or maybe you just need help bidding – the list goes on.
Begin by understanding your organisation’s goals and then selecting the appropriate key skill set. You can also ask the Google ads consultant for advice on meeting the business objectives by framing this homework as a question.
Their response may assist you in determining whether you have found the right fit.
Have They Worked in Your Field?
Spoiler alert: If the Google AdWords professional can demonstrate their value through case studies and portfolios, you may disregard their certificates and accreditation (more on this later). What is actually crucial is that the Google adwords specialist has verifiable experience in your industry.
Their foresight will be crucial to the success of your campaign since the Google advertising professional will have a thorough awareness of the sector as well as an intuitive understanding of the target demographic from the start.
Such first-hand knowledge will allow you to add value from day one, rather than spending the first few days explaining everything there is to know about your industry.
Do They Want to Share Their Portfolio?
When it comes to competence and experience, the greatest method to assess their abilities is through their portfolio.
Before ever choosing the Google AdWords specialist, you should have done a complete background check on them. That being said, if you haven’t already done so and are in discussions with them, now is an excellent moment to request portfolios and case studies.
Portfolios are often seen as a sign of professionalism because they include project names, client names, and case studies. Overall, you can read it to learn about their process and see the tangible results obtained by customers who hired the aforementioned Google advertising expert. It also provides information on how long they have been in business.
What are you willing to pay?
Budgeting is a difficult issue. When it comes to PPC advertising, you must consider both the ad spend and the cost of engaging with great adwords expert tips.
Google AdWords Expert may charge you the following fees:
- According to the campaign.
- Based on the outcomes.
- In proportion to the time.
- A flat fee, also known as a retainer.
Create an appropriate budget to get a complete picture of the financial liability. You must also balance the cost with the services that you expect at the stated price point.
It would be simpler to maintain some flexibility if you could categorise these services as “absolute necessity” and “nice-to-have.”
How do you intend to track progress?
Given the amount of money you will be investing in the Google ads campaign, you will naturally want to see tangible results. And you may have imagined certain Key Performance Indicators (or KPIs) to quantify and measure these metrics, the most common of which are:
- CPA – Cost Per Acquisition (aka Cost Per Conversion)
- RoAS – Return on Ad Spend
- Conversion Rate
- Number of clicks
- CTR – Click-Through Rates
- Quality Score
- Number of impressions
You may also need to select how frequently you want to be updated and what format is ideal for presenting these findings.
Setting such clear objectives from the beginning guarantees that the Google AdWords consultant can deliver on time.
What Happens When the Contract Expires?
While starting a Google AdWords campaign with the help of a professional may sound exciting, you must have an end goal in mind. And, no, we are not discussing outcomes, which would naturally be in the limelight. We are discussing an offboarding approach.
Maintain a sufficient buffer period to ensure a smooth handover. You will also have to reclaim control of all your accounts and campaigns. Similarly, any proprietary data must be kept so that you can run, manage, and analyse campaigns independently.
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