Only pay for outcomes.
One of the many advantages of using Google Ads is that you only pay if your campaign is successful. In other words, because of the nature of PPC (Pay per Click) advertising, you will only be charged for the number of times your ad or link is clicked. This means you won’t have to worry about wasting money if the campaign isn’t as successful as expected, because fewer or no clicks means paying Google less or nothing! However, if you set up your campaign correctly, the number of clicks you receive will undoubtedly be worth the money you’ll be paying for! What’s also intriguing is that there is no minimum investment required to advertise with Google Ads, allowing all businesses to participate regardless of their marketing budget. A solid Google Ads campaign is just around the corner if you include relevant keywords and set up negative keywords!
Measureable
You can’t enhance something until you first measure its performance!
It is common knowledge that web marketing is far more quantifiable than, say, television or billboard advertising. This is due to the technology that has been invested in online advertising in recent years, and no one measures faster or more precisely than Google Ads. Even when compared to traditional SEO marketing, where it can be difficult to determine what is causing your website’s ranking to rise or fall, Google Ads continues to lead the way with a wide range of PPC metrics that allow you to scrutinise the performance of various aspects of your campaign to the smallest available detail. These precise overviews allow you to assess whether your campaign met your expectations and, if not, what you can do to improve its performance.
Flexibility
Google Ads campaigns are extremely customizable, allowing you to target particular target populations and internet visitors. Among the possible filters for your viewers are time, language, location, device, and so on. You can also specify specific keyword match types, which allow you to only show your ad to people who search for the exact keywords you specified. On the other hand, you can provide Google Ads with ‘negative keywords,’ which are words that you do not want your website or ad to appear for. What is important, however, is that your company or industry is being searched for on Google on a regular basis. If this is not the case, Google Ads may not be the solution. The best way to find out is to use Google’s Keyword Tool and see if the search volume for keywords related to your company is high or low.
Everyone is gathered there.
Do you have any acquaintances who have never utilised Google? Neither do I. Google has become a part of practically everyone’s everyday lives, with some using it more or less than others. With over 1.5 billion users globally, it is the world’s leading and most popular search engine. In reality, Google handles around 40,000 search inquiries each second! Every second! This demonstrates how Google has become ingrained in people’s daily, online lives, becoming the hub to which people turn when they have a question or query about a particular topic. So advertising on Google is a no-brainer, given that many of your prospects and leads will be using Google for a variety of reasons on a regular basis. Not to mention the popularity of Google’s partners like YouTube and Gmail, both of which use Google Ads. It’s a veritable gold mine for prospects and leads.
Keeping Your Customers Involved
Google has increased its efforts to improve and upgrade Google AdWords throughout the years. It has recently unveiled a number of new ad forms, most notably product listing advertisements and, of course, ‘in-video commercials’ on YouTube. Engaging ad forms, such as in-video YouTube advertising, encourage more likes, comments, and, of course, clicks. This implies more income for your business, which means more cash for Google. We’ve previously discussed how video commercials have become an essential component of advertisers’ marketing strategy, and an in-video ad may do just that. Every day, about 5 billion videos are watched on YouTube! Still sceptical about the potential reach of YouTube advertising? Surely not.
Faster and Easier than SEO
Both AdWords and SEO (Search Engine Optimisation) are significant components of Search Engine Marketing (SEM). When used appropriately, both may assist you in increasing and optimising your visibility on Google and its Partner Products. When comparing the two, it’s evident that Google AdWords is the way to go for faster and greater results.
Assume you want to promote your newly launched website. Seeing SEO results takes time, usually several months, before you start to see your website appear in Google searches. Due to the fierce competition from small and large businesses that have already established their position in organic search, it will be difficult for your website to stand out.
However, by utilising Google Ads, you may immediately rank on the first few pages of Google, allowing you to place your website above other organic results. You may begin making your ad visible within 24 hours of having your website up and running. It’s important to note that using Google Ads does not imply abandoning SEO entirely. On the contrary, use Google Ads to bolster your position on Google and its Partner Products while also working to improve your organic SEO ranking. Using the results of your Google Ads campaign, you can determine how effective your keywords were, allowing you to use the AdWords data later when developing an SEO campaign.
Remarketing using Google AdWords
Google Adwords remarketing, like Dynamic Ads, is a technology that allows websites to show custom ads to visitors who have previously visited their site. These advertisements can either simply display advertising to prior visitors (Standard Remarketing), or they can display ads for specific items or services that they previously visited on your website (Dynamic Remarketing). Assume you have a sportswear website and one of your online visitors was looking at football boots. This user will most likely see an ad for this specific product again while browsing the web or watching a YouTube video, serving as a constant reminder to your previous visitors to return to your website and complete their purchase.
And if those aren’t enough reasons for you, consider that the majority of your competition is most likely also using Google Ads! To avoid falling behind, consider taking your Search Engine Marketing to the next level!
Is your firm using Google AdWords? Why (or why not)? Has it helped you improve your web presence? We’d love to hear your thoughts on the matter. Please share your thoughts in the comments section below! The Next Ad team is always here and ready to help you optimise your Google campaigns as Google Partners! Have you not yet tried us? Sign up for our two-week free trial to find out for yourself!
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