Google advertising is widely used. As a result, if a company wants to be present online, Google Ads are part of the marketing mix. There are several methods to reach out to potential clients using Google Ads. Google provides a variety of ad targets and campaign kinds for this reason. Each campaign style has advantages and disadvantages.
This article describes the various Google Ads campaign types and what they can be used for.
A Google Ads campaign’s objectives
When starting a new Google Ads campaign, one of the eight goals must be chosen initially. Following that, the various campaign types are displayed for selection. Google uses the target to be chosen to optimise the target and campaign settings. This is to maximise the potential of Google Ads.
There are eight Google Ads goals that can be chosen:
- Sales
- Leads
- Website traffic
- Consideration of product and brand
- Brand recognition and reach
- App Marketing
- Store visits and promotions at Local
- Create a campaign without a target in mind.
9 types of campaigns
After picking the campaign target, the appropriate Google Ads campaign type may be selected. Google then provides appropriate marketing kinds. The various Google campaign kinds are described here.
App
The App campaign type promotes your own app. The goal could be for users to install a specific app or to trigger a specific conversion within the app. Ads for this can be delivered through the search and display networks, as well as Google Play and YouTube.
Display
A display campaign is mostly used for visual recognition. The banner advertising may be seen on millions of websites, applications, and YouTube videos. It is possible to examine specific target groups, issue areas, and website and app contexts. Ads can also employ “Responsive Display Ads,” which can include a variety of text, graphics, videos, and logos.
Discovery
A discovery campaign is comparable to a display campaign. Visual advertising are presented on several channels in a discovery area. This section includes recommendations for users to discover new material. This might be the YouTube video suggestions area, as well as Google Discover, Gmail, and social networking. A display title, description, image, and logo can all be included in a discovery ad.
Local
With the campaign structure Local businesses, stores, and event places can all be marketed. These should then transport the target groups to the appropriate areas. Google Maps is engaging in local marketing in addition to the standard channels.
Campaign towards peak performance
The campaign for maximum performance (Performance Max) is Google Ads’ newest campaign type. This allows many channels, such as search, display, and video, to be played at the same time. Furthermore, Google determines the proper target groups based on the target group signals entered.
Smart
The smart campaign is the easiest to set up campaign kind. This campaign type features multiple automations, requiring minimal setup. Furthermore, like with a responsive display ad, numerous ad combinations are generated from various materials (text, image, video). Furthermore, further corporate information might be included. For this purpose, Google My Business should be linked. Google also pulls additional content from the existing website. More about this in the Google Smart Video.
Shopping
The Shopping type is still partially accessible at the moment. However, this will be converted to the Performance Max campaign type soon. This campaign type is only available for online or local stores. The products that will be sold in a Shopping or Performance Max campaign are uploaded using a Google Merchant Center feed. When the campaign is active, the ads appear as a title on the right side of Google Search or in the “Google Shopping” tab.
Video
Ads may be put on YouTube in a number of forms and on the video network using the Video campaign type. Awareness or conversions might be improved depending on the format.
Search
The most common campaign type is probably search. Paid text ads appear at the top of Google search results in this case. These search results are displayed before organic results.
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