3 Google Ads concepts that can help you achieve your marketing objective

Every second, people turn to Google for the information they require to complete their tasks. There are over 3.5 billion searches per day, so it’s not just a few. Today, Alphabet owns more than 90% of the search engine market, and Google Ads is how they reach their audience and partners.

What exactly is Google Ads?

Google Ads is a digital marketing solution that uses advertisements to reach an audience through channels such as Google Search, Play Store, and Google’s display and search partners. This platform provides businesses with a range of advertisement possibilities based on their objectives. The primary goals are as follows:

  • Increase sales by: drive sales or conversions from consumers who are ready to act or communicate with customers who have previously contacted you or are on the verge of making a purchase decision
  • Obtain leads: Encourage interested clients to sign up for a newsletter or provide their contact information to indicate their interest in your products or services.
  • Boost website traffic: Encourage prospective customers to visit your website.
  • Consideration of influence: Encourage potential customers to learn more about what you have to offer, or educate them on what makes your products or services unique.
  • Build awareness: When introducing a new product or extending your firm into a new location, raise awareness of your products or services or expose clients to what you have to offer.
  • Promote your application: Increase app installations and engagement with an automated campaign that displays advertising on Google Play, Google Search and Display Network, YouTube, and other applications.

The Advantages of Google Ads

Google Ads’ digital marketing solutions are all founded on three fundamental principles: relevance, control, and results. It is critical to grasp the following concepts in order to fully appreciate its benefits:

  • Relevance: Your advertisements display only when someone searches for information, a product or service similar to yours, and you can tailor features like keywords, audiences, geography, and placement to attract the most relevant consumers. It implies that you deliver the appropriate message to the right person at the right moment.
  • Control: You may make changes to your campaign at any moment. When you update your campaign plan, you may adjust campaign settings, advertising, budget, start and finish dates, or stop and resume a campaign. You may set your own budget, deciding how much to spend every month, day, or ad.
  • Results: Measurement data makes it simple to see how well your campaigns and advertisements are doing. Smart technological solutions enable you to build, manage, and optimize campaigns to get the most of your investment. Pay just for results, such as clicks to your website or video views.

The three principles of relevance, control, and result of Google Ads are essential benefits for your campaign goal, such as sales, traffic, leads, awareness, or app install, with more than 3.5 billion searches per day, own channels, and partners in the Google audience.

FREE Google Ads Consultation:

    Leave a Reply

    WhatsApp chat